The Sonic Release Roadmap is a 44-page, step-by-step system built backward from your release date so you always know what to do, when to do it, and how far ahead you should be — without everything piling up at the last minute. It’s structured so you’re never doing everything at once — each phase only shows you what actually matters at that point in the process.

It walks you through:
• finishing the song + foundations (credits, split sheets, files, outreach lists)
• defining your visual world so each release aligns with your artist brand
• building a content strategy with a clear emotional hook + release narrative
• planning shoots (DIY or hiring a photographer — with guidance on how to find one)
• business + distribution setup (PROs, distributor, pre-save links, uploads)
• editing and batching content before release week
• optimizing Spotify, Apple Music, Instagram, TikTok, and YouTube profiles

It also includes:
• a timeline at a glance (8 weeks out → release → post-release)
• posting frequency suggestions for each campaign phase
• plug-and-play prompts
• templates for a split sheet, content calendar, and outreach list
• a vocab + additional support section so nothing feels confusing or gatekept

The goal is to make your next release feel clear, intentional, and doable — and to give you a system you can reuse for every release after this.

Release Strategy Deep Dive Session - We build a clear rollout strategy for your release. You’ll leave with a step-by-step plan covering timeline, platforms, content priorities, and post-release momentum so your launch builds real traction instead of disappearing after day one.

Visual Moodboard Session - We create a cohesive visual direction for your artist project. You’ll walk away with a curated moodboard—colors, references, styling, and visual formats you can reuse across content, artwork, and campaigns to keep your releases visually consistent.

Artist Brand Alignment Session - This session focuses on building your artist brand from the ground up. We clarify who you are as an artist—your sound, aesthetic, tone, and emotional signature—so your presence feels intentional, distinct, and instantly recognizable across every piece of content and every release.

Content Roadmap Session - We create a clear content roadmap for your release. You’ll leave with: specific content angles, platform priorities, and a posting rhythm so every post has a purpose and builds momentum toward your release.

Music Video Brainstorm Session - We develop creative concepts for music videos or short-form visuals. You’ll leave with cinematic, achievable ideas that fit your song, aesthetic, and budget—plus clear directions you can execute yourself or hand off to a videographer.

SONIC Accelerator
Quick Look: 

• Weekly 1:1 Strategy & Support Calls
• Priority Access (12-hour Response Time)
• 2 Content Audits / Month
• Bio Optimization
• Fully Customized Content Calendar 
• Date
• Platform
• Post concept
• Content format
• Content lane/pillar
• Status tracker
• Hooks & CTA
• Hashtag sets for each content type
• 10 caption frameworks
• Sonic Release Quick Map
• 1-2 page structured release guide including:
• Release positioning statement
• strategic positioning
• Emotional tone(s)
• target audience
• Release rollout snapshot
• clear intention for each phase
• Pre=Awareness & Identity
• Release=conversion & proof
• Post=Depth & Retention
• Core content framework (ie. bts, audience engagement, performance, etc)
• Hook angle bank (5-8 high impact hooks)
• Phase-based CTA guide
• Launch safeguard checklist (ie. song uploaded to distributor, bio & links updated, etc)

The SONIC Accelerator is a high-touch, strategy + execution system designed to help you grow as an artist consistently—not just around one release.
Instead of guessing what to post, how to position your music, or why things aren’t converting, you have a clear system behind everything you’re doing—and ongoing support to refine it as you go.

You’ll get weekly 1:1 strategy sessions where we actively shape your direction based on what’s working, what’s not, and what’s coming next—so your growth compounds instead of resetting every release.

Between calls, you have priority access for feedback and questions, so you’re not stuck second-guessing decisions or losing momentum in key moments.
On the execution side, everything is structured for you:

• A fully customized content calendar with mapped post concepts, hooks, captions, and CTAs—so you always know what to post and why
• Ongoing content audits to strengthen your videos before they go live—so you’re improving performance, not just hoping for it
• Bio optimization across platforms—so when people discover you, they immediately understand who you are and why they should stay

And at the core of it all is the SONIC Release Quick Map—a streamlined blueprint that aligns your positioning, content, and rollout phases so every post works together to build momentum, not just fill space.

The result is a clear, repeatable system you can rely on—so your brand becomes recognizable, your content becomes intentional, and your releases actually build on each other over time.

SONIC Growth System
Quick Look: 

• Weekly 1:1 Strategy & Support Calls
• Ongoing Refinement
• Priority Access (24-hour Response Time)
• Fully Customized Content Calendar
• Date
• Platform
• Post concept
• Content format
• Content lane/pillar
• Status tracker
• Hooks & CTAs
• Hashtag sets for each content type

The SONIC Growth System is designed to give you structure, clarity, and ongoing support—without overcomplicating your process.

If you’ve been posting consistently but feel like you’re guessing what’s actually working (or why it’s not translating), this is where we refine your approach and turn it into a system you can rely on.

You’ll have weekly 1:1 strategy calls where we look at what’s happening in real time—your content, your audience response, and your upcoming releases—so you can adjust your direction as you go instead of repeating what’s not landing.

Between calls, you have priority support with a 24-hour response window, so you’re not stuck in uncertainty or losing momentum when questions come up.

On the execution side, you’ll get a fully customized content calendar built around your artist brand and release strategy. Every post is mapped with a clear role—content lane, format, hooks, and CTAs—so you’re not just posting consistently, you’re posting with intention.

The result is a more focused, repeatable approach to your content and releases—so you stop guessing, start refining, and build real momentum over time.

SONIC Foundation
Quick Look: 

• 60 Minute Kickoff Strategy Session
• 30-Minute Mid-Month Check-In
• Text/Email Support (48-hour Response Time)
• Fully Customized Content Calendar
• Date
• Platform
• Post concept
• Content format
• Content lane/pillar
• Status tracker
• Hooks & CTAs bank

The SONIC Foundation is designed to give you structure and direction—so you’re no longer guessing what to post or how to approach your releases.

It starts with a focused kickoff strategy session where we map your release direction, core content lanes, and execution priorities—so you’re going into the month with a clear, intentional plan.

From there, you’ll receive a fully customized 30-day content calendar outlining what to post, where to post, and how each piece fits into your overall strategy—so your content feels cohesive and purposeful.

Midway through the month, we’ll check in to review performance and refine your next moves—so your strategy stays aligned and continues building momentum.

You’ll also have ongoing support with a 48-hour response window, giving you guidance when you need it—while still keeping this tier lightweight and flexible.

The result is a strong foundation you can build from—so you can stay consistent, create with confidence, and start seeing your content work with your releases instead of against them.